Free UK shipping on all orders over £60!

Tracked UK/international delivery for peace of mind

Launched in Mar 19 to inspire the everyday women!

Our Story

We are more than just another fashion brand. We are a community. A community of women who strive for excellence. Working hard on ourselves to be a force for good. Inspiring others to be bold, and brave enough to be themselves.

Innovatively leading the way, bringing you a fresh look, and vibrant feel. We focus on everyday wear, for the everyday women. Making your wardrobe choices so much easier and fun at the same time.

Our mission is simple

To inspire the everyday women through everyday wear, to be the best version of themselves.

Be bold, be brave, be you.

With a wide variety soon to be available, going out for a meal in your HIDAYA outfit, gets that little bit more exciting. Visiting your significant other for a date night? Need a whole new work look? Whether you’re lounging at home just chilling, or out and about on your daily adventure; think HIDAYA. Everyday wear for the everyday women.