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The other side of the ”Taking Off’ Hijab” Trend


  • Beige Flare Abaya

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  • Cropped Jumpsuit

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  • Everyday Black Abaya

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  • Pink Blush Trouser

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  • Pink Fall Dress

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  • Plum Abaya

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The Hidaya Blog

Our Story

We are more than just another fashion brand. We are a community. A community of women who strive for excellence. Working hard on ourselves to be a force for good. Inspiring others to be bold, and brave enough to be themselves.

Innovatively leading the way, bringing you a fresh look, and vibrant feel. We focus on everyday wear, for the everyday women. Making your wardrobe choices so much easier and fun at the same time.